Lodgic - Everyday Community
THE BACKSTORY -
Lodgic Everyday Community is the smart new environment that supports daily life on your terms. It’s the first-ever blend of productivity-boosting workspace, flexible drop-in childcare, and fun, good-for-you dining — all in one energizing everyday place.
Campfire & Cocktails was an event created by Lodgic to help garner buzz as well as educate the people of Champaign, Il about the offerings of Lodgic - Everyday community. Signage for the event was to help inform and and give a general feel of what Lodgic was offering.
Signage was client as well as public event facing.
A group of roll out banners depicting the four services were characterized by use of assigned colors and identity symbols. Other event signage (zoning & promotional) followed the theme of a more dressed up camping experience.