Steadfast Capital Markets Group
THE BACKSTORY -
Steadfast Capital Markets Group was formed in 2009 to offer real estate-related investment offerings through the retail broker-dealer and institutional channels. They offered two financial offerings before the branding, Steadfast Income REIT and Apartment REIT. The latest offering STAR 3 needed new branding based off the past two offerings and I was tasked to do it and oversee that it was carried through our website and email campaigns.
The Steadfast REIT 3 Branding would be carried throughout all of our print, conference and digital collateral. Most of these items are broker facing, but a great percentage is public and would be client facing.
A refreshed color palette, new image guidelines and a monochromatic aesthetic that will convey a strong modern style while maintaining the corporate and institutional look.