THE BACKSTORY -
SIGNAL.csk is a brand strategy firm dedicated to helping future-focused organizations of all kinds realize their true brand power.
The first, in a monthly series of posters to help promote the company with the use of Brand Signals™. The task was to create an eye catching poster that used visual signals to reinforce the idea of "resolve".
The poster, which would be both printed and presented in social media platforms will be public and client facing.
A quote by Peter Drucker was chosen to help reinforce the signals. Bright refreshing colors paired with amorphic ethereal shapes representing an abstract visual of hopes and dreams, disrupted by a contrasting box that housed the quote "Unless commitment is made, there are only promises and hopes... but no plans." representing the moment of commitment.