THE BACKSTORY -
SIGNAL.csk is a brand strategy firm dedicated to helping future-focused organizations of all kinds realize their true brand power.
The first, in a monthly series of posters to help promote the company with the use of Brand Signals™. The task was to create an eye catching poster that used visual signals to reinforce the idea of "resolve".
The poster, which would be both printed and presented in social media platforms will be public and client facing.
A quote by Peter Drucker was chosen to help reinforce the signals. Bright refreshing colors paired with amorphic ethereal shapes representing an abstract visual of hopes and dreams, disrupted by a contrasting box that housed the quote "Unless commitment is made, there are only promises and hopes... but no plans." representing the moment of commitment.
Lodgic - Everyday Community
THE BACKSTORY -
Lodgic Everyday Community is the smart new environment that supports daily life on your terms. It’s the first-ever blend of productivity-boosting workspace, flexible drop-in childcare, and fun, good-for-you dining — all in one energizing everyday place.
Campfire & Cocktails was an event created by Lodgic to help garner buzz as well as educate the people of Champaign, Il about the offerings of Lodgic - Everyday community. Signage for the event was to help inform and and give a general feel of what Lodgic was offering.
Signage was client as well as public event facing.
A group of roll out banners depicting the four services were characterized by use of assigned colors and identity symbols. Other event signage (zoning & promotional) followed the theme of a more dressed up camping experience.
Social, Web & Deliverables | selection of social assets, web landing pages & deliverables (ie. invite, look book) for men's contemporary brand 7 Diamonds.
Promotional posters | selection of posters for events around Orange County.
Packaging | Indian Spice company Gahana. Used color & icons to differentiate the flavors of the spice blends.
Brochure | limited print trade show brochure for candle company Ambrosia.