Irvine Company Apartment Communities with more than 125 exceptional apartment communities located throughout the prime California regions of Orange County, West Los Angeles, San Diego and Silicon Valley they offer a variety of choices to fit every budget and lifestyle.
I was tasked to design a marketing campaign for Irvine Company. That would compel 3 main demographics to choose renting over homeownership.
Families with children, Seniors and Single Parents were our demographics. Upon my research I found reasons why each of these demographics would chose renting over homeownership.
I pitched a strong offer of $1,200 off your first months rent. Which could be significant savings for anyone during the moving process. I wanted to play on the maintenance free lifestyle, which was one of the major perks renters proclaimed about in an Irvine Company Renter study. Each demographic we targeted that was listed as a major reason. Living resort style and maintenance free during our busy lives.